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| Truck Paper® Media Kit |
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Truck Paper Advertising Rates Ad Sizes Deadline Schedule Submitting Ads  |
Truck Paper. The advantages are clear when you advertise with Truck Paper, the nation’s most circulated publication for buying and selling heavy trucks and trailers. Published weekly in nine regions, Truck Paper targets readers in your area with advertising as current as your inventory. Combining a large, easy-to-read format with hundreds of full-color photos, Truck Paper ensures your equipment is displayed in full detail. TruckPaper.com. Designed to complement the print editions of Truck Paper, TruckPaper.com and its regional counterparts, GreatLakesTruckPaper.com, MidAtlanticTruckPaper.com, SouthCentralTruckPaper.com, NorthCentralTruckPaper.com, SouthEasternTruckPaper.com, NorthEasternTruckPaper.com, WesternTruckPaper.com, MountainWestTruckPaper.com, and CentralTruckPaper.com, include a database of thousands of for-sale listings from the print issues, as well as listings entered into the online database. These listings are displayed through a searchable, user-friendly interface, which lets visitors access for-sale listings from anywhere in the world 24 hours a day, seven days a week. Beyond the for-sale listings, TruckPaper.com also includes features that help buyers immediately locate and contact dealers of heavy trucks and trailers. Regular advertisers are listed in the dealer database and are offered the option of having their own Web site designed and hosted by Truck Paper. It also features a messaging system that lets buyers contact dealers about specific trucks and trailers for sale. |
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Truck Paper Advertising Rates Ad Sizes Deadline Schedule Submitting Ads |
Truck Paper Advertising Rates Ad Rates. Please contact your sales representative for current advertising rates. Rates are effective January 1, 2007, and are per edition. Rates are subject to change without notice. Truck Paper is printed weekly. The publication manager reserves the right to reject, discontinue, or omit any advertisement or part thereof. This right shall not be deemed to have been waived by acceptance or actual use of any advertising material. Payment. Prepaid unless credit is established with Truck Paper. Mailing Instructions. All advertising should be sent to: Truck Paper PO Box 85010 Lincoln NE 68501-5010 Drop shipments should be sent to: Truck Paper 120 West Harvest Drive Lincoln NE 68521 Advertising: (800) 247-4868 Local/International: (402) 479-2140 Fax: (402) 479-2134 |
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Truck Paper Advertising Rates Ad Sizes Deadline Schedule Submitting Ads |
Truck Paper Ad Sizes Advertising Sizes. One column width = 1-5/8 inches. Ad depth from 1-7/8 inches to 15-7/8 inches in 1-inch increments. Ads with bleeds not accepted.
Photo Requirements. One column width = 1-5/8 inches. Ad depth from 1-7/8 inches to 15-7/8 inches in 1-inch increments. Ads with bleeds not accepted. Minimum published photo width is 17p6 (2.917 inches) x 10p (1.667 inches) high. No overlapping of photos allowed. Requirements. Please furnish digital images (pixel count of 1,024 x 768 pixels is preferred) or 3.5- x 5.5-inch or 4- x 6-inch standard-sized 35mm color prints. Color prints remain the property of Sandhills Publishing. Advertising material not meeting our mechanical requirements will be reduced or enlarged at the Publication Manager’s discretion. The Publication Manager reserves the right to reject, discontinue, or omit any advertisement or part thereof. This right shall not be deemed to have been waived by acceptance or actual use of any advertising material. Truck Paper is printed on a web offset, heatset press on 28-pound uncoated paper. The ink is soy-based. |
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Truck Paper Advertising Rates Ad Sizes Deadline Schedule Submitting Ads |
Truck Paper Deadline Schedule Deadline Schedule. Advertising deadline is every Monday at 9 a.m., Central Standard Time. Please note deadlines are subject to change. |
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Truck Paper Advertising Rates Ad Sizes Deadline Schedule Submitting Ads Fonts Available: AGaramond Aachen Akzidenz Grotesk Avant Garde Benguiat Bookman Boton Brushscript Dom Casual Freestyle Script Friz Quadrata Futura Book Futura Condensed Futura Cond. Extra Bold Futura Light Gill Sans Helvetica Helvetica Condensed Helvetica Narrow Helvetica Cond. Black Helvetica Cond. Light Hobo ITC Century Book ITC Century Book Cond. ITC Century Cond. Machine New Century Schoolbook Optima Palatino Revue Stencil Times Times New Roman PS University Roman Zapf Chancery Zapf Dingbats |
Standard Procedures For SUBMITTING ADS ON DISC OR BY EMAIL Sandhills Publishing® follows the direct-to-plate prepress production process and does not output film. We ask that all ads submitted on disc or via email follow these standards: Discs. Sandhills Publishing prefers to receive ads in electronic form; if that is not possible, we are able to output files from a CD-ROM or DVD. Programs. Ads must be created only in QuarkXPress 6.5 or earlier versions on either PC or Macintosh operating systems. Sandhills Publishing’s prepress process is PC-based, and all Macintosh-based documents are imported to Windows prior to output. Fonts. Sandhills Publishing will not download any fonts or accept any fonts on disc. A list of fonts available through Sandhills Publishing is included in this document. When submitting ads on disc, please adhere to the following font usage standards:
Graphics. When submitting ads on disc or by email, be sure to include all of the graphics (TIFF and EPS) used in the ad. All images should be saved in an "uncompressed" format. Include a reference sheet listing the file name of the document to be output and all of the file names of the graphics used in the ad. Graphics must be 200dpi and use CMYK color space. PDF Files. Once received, PDF files will be opened in Illustrator 9.0 or Photoshop 7.0 and prepared for placement in a QuarkXPress document. Make sure all fonts are embedded. Photos. After downloading the photos from the camera, save them in a JPEG file format with high-quality compression and excellent image quality. Photos sent on disc, by email, or via the Internet should be taken and submitted at the resolution for the appropriate picture size. (See table below.) The product should fill the picture frame. Minimal cropping will occur. Save the pictures in either the JPEG, TIFF, or EPS file formats. Please note, when saving files as JPEG, use the excellent image quality setting.
Colors. All colors used in the ad or contained in any of the graphics placed in the ad must be based on CMYK Process color. Pantone® only spot colors must be changed to CMYK. An addition of 15% cyan to all large areas of black is recommended. When black text is used, it should consist of only 100% black. Misc. All ads submitted must include a hard-copy printed version of the final ad. Please fax a printed version of the ad when sending ads through email. All ads submitted for the first time must be received by Sandhills Publishing prior to the ad deadline. This will allow Sandhills Publishing to run a compatibility test in order to troubleshoot and resolve any problems prior to the deadline. Any ads submitted on disc or via email that do not comply with the above guidelines will be returned to you regardless of the print schedule. We will not be able to make any exceptions to these procedures. |
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